iButterfly – A Great Example of Location-Based Couponing with Mobile Augmented Reality (Marketer’s Take Note…)
Over the next few months, we’re likely going to see a deluge of marker based mobile Augmented Reality as marketers now have the ability to spin an animation on a marker in a mobile environment. I wish I was more optimistic in this regard, but seeing how many brands created web-based AR executions solely for PR value, I see the same thing happening with Mobile AR as well. Given that inevitability, I think most marketers should at least take note of this example of Mobile AR that works – iButterfly. It’s using existing mobile AR technology to create a unique experience that involves 3 key areas for mobile AR:
- Interaction with environment
- Sharing
- Drive to retail (via couponing)
Needless to say, the more I watch this video, the more this app is growing on me and becoming one of my favorite mobile AR executions.
P.S. My favorite Mobile AR app though is still Sunseeker. This app allows you to see the position of the sun at any day/time throughout the year. This would allow you to see when the sun would come in through a window in a new home, where a garden would be placed for optimal sunlight, and so on. Case in point that Mobile AR can be useful even with tech at the stage it’s at…