- Friday, September 11th, 2009
That’s 10,000 More Apps in ONE MONTH…
- Monday, August 17th, 2009
While reading this article in the NY Times about big media brands jumping on the iPhone App Bandwagon, I couldn’t help but get frustrated by the lack of strategy most of these companies have. Are the people in charge of most of these brands bothering to do due diligence on the iPhone App Market or Mobile Market in general? I’m a big believer in the iPhone App platform when the situation is right and an App make sense. However, I would ballpark that about 80% of Brand Created Apps on the iPhone don’t even need to be apps. Odds are they could have used the same amount of budget it cost to create the iPhone app to optimize the same content/site across most major smartphone browsers – including the iPhone’s Safari browser.
Hmm. Seems like a tough call:
In the beginning I could understand a brand trying to get an iPhone App for experimentation and PR value but that ended in 2008. Though iPhone is the hottest smartphone out there, it just doesn’t make sense to create an iPhone app unless you plan on replicating the same app on Symbian (Nokia), Android (Google), Blackberry, Palm and any other platforms. And that’s not going to be cheap…
Brands are much better served creating a mobile strategy that targets the greatest reach possible, and right now that means it’s much more cost effective (and smarter) to optimize content for all smartphone browsers versus doing a one off iPhone app.
You can view the pros and cons on iPhone App Development vs. iPhone Optimized Site on a previous blog post here.
- Tuesday, May 12th, 2009
What’s New In Interactive is a round-up of interesting links we pass around to each other.
Here’s the latest list of links that caught our eye…
- Marketers moving online in downturn
- Facebook Turns on Commenting For Public Profile Wall Posts
- iPhone Apps Can Make Quite A Bit Of Money…
- 10 Highly Addictive Facebook Applications
- Social Media campaign gives NBC’s Chuck a Final Chance
- Word Of Mouth Goes Far Beyond Social Media
- up, up, down, down, left, right, left, right, B, A
- Forbes Finally Realized That Twitter And Facebook Can Both Play A Role In Branding
- Social technologies are like sex. “Fun to talk about and read about, but you can’t truly comprehend unless you do it.”
- The top 100 social brands
- What? MySpace is the most common social networking site used by Moms?