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What’s New in Interactive Video – Holiday Edition

Have A Happy New Year!!!

• First 3D Television Channel To Launch In The U.S. In 2010
• Streaming Olympics Coverage Foretells More Sports Specials – And Fees
• Where To Watch The Times Square New Year’s Eve Celebration Online
• We Got That B-Roll
• Engaging Shoppers With Interactive Video – 10 Examples Shared
• Muziic Plays Vevo, YouTube Music Without ‘Obtrusive’ Ads
• Steve Nash Uses Reverse Psychology To Garner Fan Votes For All-Star Game
• Will Hulu Become A Blockbuster?
• Warner Music Videos Land At Hulu, Not Vevo
• Web Series Branding Opps To Be Auctioned Off, Starting At $50,000
• YouTube Is The Social Media Innovation Of The Decade
• Fans Make New Nine Inch Nails Concert Video – Release On Bit Torrent
• Can We Stop Talking About 3D TV’s Already? It’s Nothing But Hype
• StayTunedTv.net – Full-Length Webisodes From Independent Filmmakers Online
• YouTube Becoming A Social Net, Google Becoming Humble?
• Justin.tv Rolling Out Pay-Per-View Next Month
• Minitube Streams YouTube Videos To Your Desktop, Without Flash
• Muppets YouTube Channel Hits 10 Million Views In Just 3 Weeks
• Ashton Kutcher’s Live Webvids: Genius New Format Or Celeb Desperation

Punk’d Live On Ustream

I literally just blogged about how Ashton Kutcher gets digital media, and it looks like both he and his company, Katalyst Media, continue to be leaders in the digital and social media space.  Techrunch is reporting that Katalyst Media is bringing Punk’d to Ustream in a live, real-time format.

As many people know, I’m a big fan of Ustream so I’m particularly interested to see how Punk’d does in this new format.  Something about being able to broadcast Punk’d live via a mobile handset with community interaction screams train wreck but in a good way

Why I Hate Advertising (Part 1 of 1,000)

Adage recently ran an op-ed piece where traditional media was credited with helping Ashton Kutcher win his “Twitter race to 1 million followers” over CNN. The media in question was digital advertising billboards as pictured below:

What my beef with this whole op-ed piece centers around is that traditional media and ‘advertising’ had nothing to do with Ashton Kutcher winning this race. To the contrary, Ashton Kutcher is someone who gets ‘social media’ and used it to his benefit without the use of traditional media.. As I pointed out in the Adage comments:

1. Ashton has been very active in the social media world not only on Twitter but on Facebook as well. His Katalyst Media company has been working to bring original web content to the Facebook platform.

2. Ashton himself is an avid Twitter user and has been active on the service for awhile. Before this little ‘contest’ began, he already had over 842K followers.

3. Even as traditional media was picking up on this, Ashton was using the real-time online video service Ustream to appeal to his community going so far as to broadcast live the countdown to the final moments before his win.

Though I don’t dispute that integrated campaigns overall are very effective, this contest was all about social media and how someone used it effectively over traditional media methods. For what it’s worth, I think the digital billboard effort was commendable – though a tad late to the game and reeking of a strict PR play. IMO, what this effort shows is that anybody who gets social media, can design, develop and deploy a very effective social media campaign with little to no advertising. And that’s what has Madison Avenue scared shitless b/c if any Joe Shmoe can pull this off how are these large agency entities going to continue to justify retainers and 15-25% markups?