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What’s New In Social Media – 7/29/2010

Zugara — Thu, 29 Jul 2010 19:07:09 +0000

Why the Facebook Amazon integration is bigger than you think
Groupon’s new feature makes the service much more personal
84% of people have not even heard of a location based app
A case study on why Cisco’s attempt to emulate Old Spice’s campaign failed
Most people use social networks to inform purchase decisions
Bump iPhones to connect on Facebook, Twitter, & LinkedIn

What’s New In Social Media – 4/29/2010

Zugara — Thu, 29 Apr 2010 18:58:22 +0000

What you need to know about outsourcing social media
Women flock to Social Games (Stats)
21 ways to increase your Facebook fan-base
10 tips for creating a branded YouTube channel
Jimmy Choo is using Foursquare for a real world treasure hunt
And now for something completely different: For one year, twelve cows on a dairy farm Tweet about their lactation cycle and robotic milking activities
LinkedIn allows users to “follow” companies now
87% of Americans have heard of Twitter, only 7% use it
In Instant Messaging infographic

World Map Of Social Networks…How Accurate Is This Though?

matt — Thu, 11 Jun 2009 12:47:59 +0000

Interactive Data Visualization is becoming a hot trend in the interactive marketing world and the Many Eyes Website has some great examples. One in particular is the World Map of Social Networks created by user Vincos that was posted here. The link has an interactive version of the map so check it out. For the purposes of this blog post, I’ve included the image below:

How accurate is this? I’m not sure and haven’t had time to fact check what the largest social network is in Belarus. But, one thing this shows that’s definitely accurate is how fast MySpace fell off the global map and how quickly Facebook has risen to global dominance. This is also accurately reflected in recent Compete stats (as my compadre Jack pointed out):

What is also apparent (and disturbing) is that in this 21st century world, we still have many countries in Africa that are not connected and are getting left behind in this latest social media / internet revolution…

What’s New In Interactive – 6/1/09

Zugara — Tue, 02 Jun 2009 00:20:54 +0000

What’s New In Interactive is a round-up of interesting links we pass around to each other.

Here’s the latest list of links that caught our eye…

Google Wave
Microsoft Bing Goes Live
Twitter’s Psychic Experiment
Marketers Bet On Games To Win Consumers
LinkedIn Poll: Business People Say Twitter More Important Than LinkedIn
Autonomy Launches Social Media Analysis Tool

Are Marketers Viewing MySpace As A Top Social Community Site Anymore?

matt — Tue, 14 Apr 2009 03:18:52 +0000

You would gather not from this recently released report from Marketing Charts which says:

“The study, which set out to understand how and why marketers are using social media to grow and promote their businesses, found that Twitter, blogs, LinkedIn and Facebook – in that order – are the top four social media tools used by marketers.”

(image via Marketingcharts.com)

Where’s MySpace on this list? If this chart is indeed correct, it means that most brands aren’t even looking at doing any social media initiatives on the previous king of social communities. Or it could be that marketers in general are more comfortable using social media sites listed above themselves and view MySpace as more of a platform for media buys.

A January 2009 article from Compete.com also predicted this fall from grace for MySpace as indicated in the chart below:

Overall, surprising results for sure but not shocking. Most of our social media efforts (client based or internal) are living on or directed towards the sites mentioned in the 1st graph above. However, even though MySpace isn’t listed as a top social media tool for marketers, I don’t think you can automatically discount it from your overall social media strategy.