We Are Organized Chaos

iButterfly – A Great Example of Location-Based Couponing with Mobile Augmented Reality (Marketer’s Take Note…)

Over the next few months, we’re likely going to see a deluge of marker based mobile Augmented Reality as marketers now have the ability to spin an animation on a marker in a mobile environment.  I wish I was more optimistic in this regard, but seeing how many brands created web-based AR executions solely for PR value, I see the same thing happening with Mobile AR as well.  Given that inevitability, I think most marketers should at least take note of this example of Mobile AR that works – iButterfly.  It’s using existing mobile AR technology to create a unique experience that involves 3 key areas for mobile AR:

• Interaction with environment
• Sharing
• Drive to retail (via couponing)

Needless to say, the more I watch this video, the more this app is growing on me and becoming one of my favorite mobile AR executions.

P.S. My favorite Mobile AR app though is still Sunseeker.  This app allows you to see the position of the sun at any day/time throughout the year.   This would allow you to see when the sun would come in through a window in a new home, where a garden would be placed for optimal sunlight, and so on.  Case in point that Mobile AR can be useful even with tech at the stage it’s at…

Augmented Reality Examples For Storefront Displays, Event Marketing, Point Of Purchase And More…

About a month ago, I wrote an op-ed for Adweek entitled “2010: The Year of Augmented Reality“.  What I was trying to convey in the op-ed is that while Mobile will be the key component of AR in the future, right now there are many different advertising and marketing channels that can actually utilize AR in creative and innovative ways.  Though I won’t republish the article here (you can read it on Adweek’s site), I did want to include embedded video examples below of how channels such as Interactive Storefront Displays, Digital Billboards, Event Marketing and Point Of Purchase are currently using AR.  Web, Mobile and Print get all the press but these examples show how brands should think of AR as being adaptable to pretty much any marketing or advertising channel.  If interested in even more examples than below, check out the Facebook Augmented Reality Page which has just about every recent AR example out there.  So, without further adieu…

POINT OF PURCHASE

POP might be the most advantageous channel for AR given that a well-planned and executed AR initiative can easily turn consumer purchase interest to intent in a matter of seconds.  Kiosk format provides little to no barrier of entry for consumer.

Developed by Metaio

INTERACTIVE DIGITAL BILLBOARDS

Numerous brands could leverage the unique participatory interaction of an interactive billboard.

Developed by Chris O’Shea

EVENT MARKETING

Event Marketing, like point of purchase, is also a great channel for AR, given most consumers will likely already have interest in your brand. Though most of these executions are gimmicks, this channel is maturing.

Developed by Total Immersion

Developed by Metaio

INTERACTIVE STOREFRONT DISPLAYS

AR-based storefront displays can be used in myriad ways to help drive consumers into your store.

Developed by Simon & John

Developed by Jim George & Karolina Sobecka

MUSEUM / PUBLIC WORKS

The binoculars or viewing mechanism mimic how optical AR can function in the future.  For now though, AR helps museums become interactive by making history come alive.

Developed by Mindpsace Solutions