Zugara - Tuesday, October 27th, 2009
What’s New in Interactive Video – 10/27/09
- Survey: Online Video Up To 27% Of Internet Traffic (NewTeeVee) Up from 13% in 2008.
- YouTube And U2 Have Just Put On The Most Impressive Livestream Event Yet (WAOC)
- Hulu To Charge For Mobile Entertainment (Mobile Marketing Watch)
- PlayStation Hooks Up With Netflix (GigaOm)
- Star Wars Uncut (Mashable)
- GEICO Launches Video Competition On Safety (Mediapost)
- DVDs, On Demand, Netflix & Streaming Video By The Numbers (GigaOm) 2008 – 22% of Netflix Subscribers Used Streaming. 2009 – 42%.
- Rippol Wants To Affect How You Find Video (NewTeeVee). I tried this out briefly last week and wasn’t that impressed.
- Do NBC Universal, Fox and Disney Need To Rethink Their Hulu Strategy (Adage)
- The LA Times Writes About The Hitler Mashup Videos (LA Times). About 1 year after they were popular…
- The Number Of Online Movie Trailer Views Doesn’t Correlate To Box Office Success (Slashfilm)
- Current Gets Embedded With Mos Def, Silversun Pickups And Others (NewTeeVee)
- YouTube Now Showing Pre-rolls On UGC (NewTeeVee). Pre-roll ads are becoming the scourge of the online video industry…
- Myspace Launches A Hulu For Music Videos (Mashable)
- NBA.com Launches Live Web Show For Fans and Vets (NewTeeVee)
- Cablevision’s Interactive TV Ads Pay Off For Gillette (Clickz)
- Fee vs. Free Online Video. (Emarketer) The eMarketer report “Marketing to the Online Video Audience” highlighted this split among online video viewers. Most would prefer to watch video for free, but a significant minority is willing to pay in order to avoid at least some advertising. That suggests a hybrid model of reduced advertising along with smaller fees-similar to cable TV.
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