Juicy Juice Launches Two Augmented Reality Webcam Games

We recently launched our second and third Augmented Reality projects for Nestle and thought you might be interested in some of the details. This time we were tasked with concepting and developing two unique advergames for Juicy Juice. Like our first project (for Nesquik), Juicy Juice was interested in creating unique advergames that people can play within their webcams by utilizing their motion to play the game rather than traditional controllers (i.e. the mouse and/or keyboard).

Below are some details on the project, but to give some context around motion-based casual gaming we think it’s helpful to keep the following data points in mind:

• 1.3 billion people are on the Internet, and 510 million of them play casual games online. (link)
• The Wii was the fastest selling console ever. (link)
• Microsoft is selling Kinects faster than Apple sold iPads. (link)

PROJECT DETAILS

GOAL/OBJECTIVE: To create two fun and non competitive advergames that will engage fans of Juicy Juice with the brand while educating them on the health benefits.

AUGMENTED REALITY SOFTWARE USED: Augmented Reality Motion Capture Software, “ZugMO”

KEY PROJECT DIFFERENTIATOR: No barriers to entry for the gamer:

• Markerless – The gamer does not need to print or find a marker to engage with the Augmented Reality experience.
• No Downloads – It’s built in Flash, so the gamer is not forced to download anything prior to playing, they can start interacting immediately.

SOCIAL MEDIA INTEGRATION: Both games allow players to share their experiences (and photos) seamlessly on Facebook.

GAME SYNOPSIS #1: “Fruit Ensemble” is a rhythm based game where the player must use their hands to tap fruit (that appears randomly around them) in time with the music. Think “Whack-A-Mole”, only the “moles” appear in random places all around the player.

GAME SYNOPSIS #2: “Fruit Mixer Studio” let’s people tap fruit to mix and record unique beats that can be saved to the desktop or downloaded as a mobile ringtone.

Both Augmented Reality games can be played here: http://bit.ly/fXvDCG

We’d love to get your thoughts on these games in the comment section below. But if you’d like to discuss how we can help your brand or agency to create strategic Augmented Reality executions, please don’t hesitate to email us at info (at) Zugara (dot) com.

Zugara’s Newest Online Augmented Reality Game For Nestle

Our newest Augmented Reality project is now live. It’s a Motion Capture based Augmented Reality game we concepted and developed for Nestle called “Nesquik Factory”. “Nesquik Factory” puts people in the role of being a new hire that’s put to work filling Nesquik bottles. To be successful at the job the player must keep the production line flowing by making sure the right flavor of milk goes into the right bottle.

By utilizing our proprietary Motion Capture Augmented Reality Software, “ZugMO”, we are able to turn a standard webcam into an input device that translates a person’s motions in front of the camera into data that casual Flash games can utilize.  And since the software was developed in Flash, not a proprietary platform, players won’t be turned off by a bulky download or the like.  ZugMO enabled us to create an immersive experience for Nestle’s customers by turning their webcam’s video stream into the Nesquik Factory. Now, rather than using a mouse or keyboard to play the game, people are actually in the game itself and using their motions to fill the Nesquik bottles.

“Motion based gaming is already popular, but it’s really poised to explode over the next six months,” said Matt Szymczyk, CEO, Zugara. “The Wii is the fastest selling console in history, and both Sony and Microsoft are launching their entries into the motion based gaming market this year. People will be clamoring for these types of experiences, and with ZugMO, brands can meet that demand by creating incredibly dynamic and engaging online flash games. The great thing about creating online games to engage your audience is that people won’t need to purchase any expensive hardware to play. All they need is what they most likely already have, a computer and a standard webcam.”

“Nesquik Factory” was developed to be a social gaming experience. To help players share the fun with friends and family a “snapshot” is automatically taken at that exact instant they lose. Then, if they choose, players can easily share their snapshot (and their score) on Facebook.

“It was a fantastic experience working with Nestle, and quite frankly they really challenged us to ‘up our game,’” Matt said. “It was incredibly important to them that an actual bottle of Nesquik be recognized by the application to initiate the experience. In the past, this type of execution required that the client put a marker on their packaging, or the consumer downloaded a proprietary plug-in. Neither option was acceptable. As you’ll see when you play the game, we were able to meet this challenge and have the application recognize the iconic Nesquik bottle without a marker or a consumer download.”

Brands and agencies looking to either purchase the ZugMO Software Development Kit (SDK), or couple the SDK with our interactive marketing services like Nestle did can contact us at: info (at) Zugara (dot) com.

ABOUT ZUGARA
Zugara is an employee owned Los Angeles based Augmented Reality Software developer. Founded in 2001 Zugara is the only Augmented Reality Software developer with an expertise in consumer engagement strategy, user experience design, and interactive production. This is because prior to restructuring as an Augmented Reality Software Developer in 2009, Zugara was an interactive marketing agency that created award winning work for Fortune 500 Brands like Reebok, Sony PlayStation, Toyota, Lexus, Casio, Red Bull and the U.S. Air Force.

To play “Nesquik Factory”, click here.

To learn about a motion capture game we created for AT&T, click here.

Copyright 2010 ZugMo Motion Capture Augmented Reality Software

Copyright 2010 Zugara Inc.

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