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Posts Tagged ‘Netflix’
matt - Monday, May 31st, 2010
Via the always informative and interesting Searchblog by John Battelle, is this presentation given by Reed Hastings of Netflix. It outlines the usual growth, challenges, competitors, and so on but what stuck out to me was one slide on competition. It’s obvious that on the streaming side Netflix is going to be confronted with numerous competition from online (Hulu), cable/satellite, premium cable brands (HBO) and so on. What was interesting though was Netflix looking ahead at $100 CPM’s as potential competition. Here’s the text from the slide:
$100 CPM Threat
- Ad targeting on internet could get so good that free ad-supported movies and TV shows becomes nearly the entire market
- The better the targeting, the fewer ads needed to support a piece of content, thus the fewer people willing to pay for commercial-free Netflix
- Consumers don’t like ads in movies, but if there were only 4 ads, and the movie is free, that would be pretty compelling
- The threat depends on how much Google and others can improve personalized ad targeting for video
Anyone want to bet against Google on this? It’ll be interesting to see how their Android OS for the connected TV market changes the landscape as well.
The entire presentation is embedded below and definitely worth checking out.
jack - Friday, April 16th, 2010
I found a pretty interesting chart (via Nick Parish) this afternoon. It breaks down (by age) the choice people would make if they had to eliminate either the Internet or TV from their life. If you look at the stats though, it clearly seems as though TV’s “days are numbered” (should people ever actually have to make such a sadistic decision) as the majority of people under 44 would choose to eliminate their TV.
As I thought through the survey I started to wonder if the main question itself isn’t a touch flawed. It’s really not about choosing between TV and the Internet, is it? It will ultimately be about choosing between the Internet and Cable/Satellite providers. Just this week I set up my Netflix account to stream video through my PS3 (if you haven’t done this yet, I can’t recommend it enough. It’s life changing). That means I’m watching content from the Internet on my big, beautiful HDTV. In essence, my TV is now the most expensive computer monitor I own. Granted, the vast majority of people aren’t doing this… yet. And maybe that’s why the survey below is relevant today, but I think in the future survey’s like this won’t be a “TV or The Internet?” question. It will be a “Internet or Cable/Satellite” question. At the end of the day, the TV is just a box that displays the content…
So, that’s enough out of me, I’d love to know what you think…
Feel free to follow me on twitter here.
Zugara - Tuesday, January 19th, 2010
- http://gigaom.com/2010/01/11/connected-devices/
Zugara - Tuesday, October 27th, 2009
Zugara - Tuesday, October 20th, 2009
Zugara - Tuesday, October 6th, 2009
Zugara - Tuesday, September 29th, 2009
Zugara - Wednesday, August 5th, 2009
matt - Monday, July 13th, 2009
A recent announcement from both Sony and Netflix has the DVD/Online video service being integrated into future Sony TV’s. While this is a pretty significant leap forward for the future digital living room, what about Sony’s other services – primarily Crackle and the PlayStation Network?
Sony’s online video service, Crackle, recently went to a Hulu-type premium content model and has many of Sony’s catalog movies on the Crackle service for viewing. But so does Netflix.
The PlayStation Network (PSN) has movies you can stream for a nominal cost (like Xbox) and again features Sony Pictures related content. This content is also available on Netflix.
So my question is – where is the content strategy around all of this for Sony? I know this helps brings a unique feature to the Sony Electronics line of TV’s but is it at the expense of growing the consumer base for both the PlayStation Network and Crackle? Or is it a more likely scenario of Sony playing nice with Netflix for now until their other online content services have matured. It’s no secret that Netflix will have it’s hands full fending off competition from in-store DVD kiosks like Redbox for it’s current DVD mailing service, and by the time streaming content delivery has matured, at least Crackle content should be integrated into Sony TV sets. Hmm…maybe there is a content strategy after all.
“Keep your friends close, your enemies closer.”
jack - Wednesday, June 3rd, 2009
As a child, growing up in suburban Washington D.C., I can remember some of the rules we were taught to avoid predators. Sure, there are the obvious ones like don’t talk to strangers, but there were also the less obvious ones (at least to me as a child) like “don’t wear jerseys or athletic jackets with your name on it, because predators could pretend to know you.” Predators, it seemed, were everywhere and they wanted to do terrible terrible things to me. Then the news came out that statistically, a predator is most likely to already know the child (and vice versa). Thanks to my neurotic family, I grew up fearing everyone.
As I watched social networking take hold (in particular Twitter), and people become more and more comfortable with putting essentially their entire lives online, my old neurosis started to twitch a bit. But what about the predators? Of course, MySpace and Facebook have a documented history of working to keep registered Sex Offenders off their networks. Sadly though, I think that’s just the tip of the iceberg.
The first time my radar seriously went up, was a few months back when @SuzyWelch (author and wife of former Super-CEO Jack Welch) tweeted about where she and Jack were going that night. Mind you, for Twitter, that type of content is very much in the “norm”. Now, perhaps the fact that I had recently seen a Discovery Channel show (or maybe it was on National Geographic) about how successful executives are targets for kidnappers influenced my immediate thinking. Or, perhaps it was because the last six movies in my Netflix queue had been Die-Hard-esque type action movies. None the less, my immediate thought was: wow, that is some risky behavior. Since then, I’ve always been somewhat amazed that there hasn’t been a Twitter related tragedy. I mean, if 30 million or so people use the site, statistically, some of them have to be d-bags.
Then, this week, two things caught my eye that point towards the fact that the d-bags are starting to feel safe, and starting to get active. The first, was an article on Mashable about a man who tweeted that he was leaving town on vacation, and also tweeted details during his trip. When he came back, his house had been burglarized (or is it “burgled”?). Coincidence? Potentially, but still… it should be enough to give you pause. The second example, I watched unfold in my Twitter stream this morning. A woman I follow Tweeted about an upcoming trip to a city in Canada. Soon after, she evidently received a private direct message from a follower telling her that he wanted to “F@*k her” while she was in town. She didn’t actually know this person, not in the “real world”. And, her subsequent Tweets clearly articulated how violated she felt. She even cancelled her trip because of this guy’s douchery.
So, what’s the moral of this post? Should we all dump our social networking profiles? No, of course not. But the examples above should serve as a wake up call to all of us. Nearly all of us have been guilty of being too comfortable online, too trusting. Protect your info people. Be cognizant of who (potentially) has access to it, and what they can do with it if they have a predatory mindset. The items you tweet are out there, for public consumption. What additional information can people find out about you with a few strategic Google searches? Sadly, we all have to err on the side of caution these days. If your tweet gives you even a moments pause, just don’t send it. The technology is out there, and we can’t rely on the Twitters, Myspaces, and Facebooks to completely protect us. Quite simply, they can’t. There needs to be some personal responsibility.
So, what do you think? I’d love to hear your thoughts.
@jack_benoff
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We Are Organized Chaos (WAOC) is Zugara’s (www.zugara.com) interactive marketing and advertising blog where we’ll be featuring some great projects and discussing upcoming trends in the digital world. Work — good and bad — will be critiqued. Hope you’ll enjoy reading our insights and thoughts on interactive.
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