We Are Organized Chaos

What’s New in Mobile Marketing – 2/17/10

• Adobe’s Plan To Deliver Apps Across All Mobile Devices
• Brightcove Pushes Mobile Video With Flash 10.1 Support
• AT&T and Others Announcing Rival to Apple App Store….Great it’s 1999 all over again…
• 10 Pointless iPhone Apps
• Qik Teams With WeFi To Stream Video Using Free Stable WiFi Hotspots
• Facebook Mobile Now Has 100 Million Monthly Users
• Hulu Could Still Launch On The iPad …Not gonna happen…as article points out iPad needs Hulu more than Hulu needs the iPad…
• Detroit Red Wings Make Game Programs Interactive With QR Codes
• Shazam & Dockers Make TV A “Clickable Media” During Superbowl. YouTube Video Of Commercial Here.
• Why Is Mobile Marketing & Advertising So Hard To Measure?
• Bowlingual: iPhone App Translates What Your Dog Barks, Posts It To Twitter
• Sports Illustrated’s Swimsuit Issue Delivers Video from Page to Phone
• YouTube Will Kill Flat-Rate Mobile Broadband Pricing Forever
• What Google Buzz Means For Mobile
• From “Eraserhead” to MMS: David Lynch Goes Mobile
• Loopt’s Location-based Ads Hit the iPhone, ‘Minority Report’ Here We Come
• Apple Grabs 25% of the Smartphone Market, Android Doubles Market Share
• Teens Text 10 Times Per Hour: Nielsen (That’s it?!?)
• Stat Shot: How The iPhone Changed The Handset Market
• Mobile App or Browser-Based Site? Report Says The Browser Will Win on Mobile
• Will Optimization For Mobile Apps Soon Outweigh Search Engine Optimization?

What’s New in Mobile Marketing – Holiday Edition

Have A Happy New Year!!!

• Mobile Advertising: 5 Things You Need To Know To Succeed in 2010
• Will 2010 Be The Year Of The Mobile Coupon?
• 8 Mobile Technologies To Watch In 2010
• Top 10 Mobile Phones, Sites Through Q309: iPhone Ranks #1
• iPhone Now The Most Popular Phone In The US
• Background Checks For All With BeenVerified’s iPhone App
• iPhone And Android Users Spend More Than Half Their Time In Apps
• It’s Droid, Droid Baby
• Consumers Making Wi-Fi Hotspots Hot
• Forrester Predicts Android Will Have 10% Smartphone Market Share in 2010
• Qik, Ustream Compete For iPhone Live Video Streams
• Will The Mobile Web Kill Off The App Store?
• iPhone Sews Up Nearly Half Of Japan’s Smartphone Market
• iFart Launches First Farting Social Network For The iPhone
• Millennial Media: 2009 Was The “Year Of Mobile,” Predictions For The Top 10 in 2010
• Morgan Stanley: Mobile Internet Market Will Be Twice The Size Of The Desktop Internet
• Coca-Cola’s 50-Cent Vitaminwater App Sees 250K Downloads In 2 Weeks
• iPhone Users, Get Ready For Flash Games
• VC Predictions For Cell Phones In 2010: Virtual Revenues And App Store Wars

What’s New in Mobile Marketing – 12/11/09

• Ustream Broadcaster App On iPhone – Festivus For The Rest Of Us! Qik soon to be live as well!
• AT&T: 3% Of Wireless Users Eat 40% Of Data
• Today’s Vision Of Tomorrow: Apps With Everything, Everything With Apps
• 8 Medical (Useful) iPhone Apps You Should Prescribe To Your Health-Care Professional
• Consumer Warming Up To Mobile Video
• 7-Eleven Tries Out Mobile Marketing With Free Drinks
• Mobile Couponing Catching On?
• Apple Kicks Cheating Developer Out Of The App Store That’s 1,000 Less Useless Apps Now…
• How The iPhone Could Reboot Education
• Put On Your Google Goggles And Visually Search The World
• Booyah’s Mobile App My Town Turns The Real World Into Monopoly
• All Hail The iPod Touch
• Don’t Create An iPhone App For The Online Buzz Factor

Ustream Broadcaster App On iPhone – Festivus For The Rest Of Us!!!

Mark today’s date down as we’re now entering a new age in real-time, interactive mobile video.  If you’re a regular reader of this blog, you know we’ve been talking about real-time, interactive mobile video for awhile:

• Why Qik And Ustream Are Already The New “Twitters” Of The Real-Time Web
• iPhone 3G S…The S Better Stand For Streaming
• Why Video On The iPhone Will Be A Game Changer
• One Step Closer To Mobile, Video and Social Media Integration
• The Next Killer App For Mobile

Now that Apple has finally allowed real-time video streaming, this is going to fundamentally change how we view and interact with video socially, professionally, and so on.  I’ll post a more in-depth blog post about this over the weekend, but with Ustream, Qik, and others now mobile, things are about to get very interesting…and exciting!

If you want more info on the Ustream Broadcaster app you can get it here.

If you don’t know what Festivus means, then you never watched Seinfeld…

What’s New in Mobile Marketing – 08/19/09

• Mobile Web Audience Is Larger Than You Think
• SCVNGR Lets You Build Awesome Scavenger Hunts For Any Mobile Phone
• Build Your Own iPhone Apps in 5 Minutes With Sweb Apps
• Samsung Widget Strategy For Cross Platform Support
• iPhone Is Now The Most Popular Camera Phone On Flickr
• Mobile Video Phones Hot, Pay TV On Handsets Not
• Jonas Bros. Team with Verizon for Innovative Campaign
• Capture Your Summer with Great Mobile Video Apps
• The 10 Most Expensive iPhone Apps
• Sherwin-Williams iPhone App Moves from 70th to 18th in App Store After 2-day $15K Media Push By Admob
• The 35 Best iPhone Apps Of The Year (so far)

What’s New in Mobile Marketing – 08/12/09

• 68% of Mobile Users Admit To Drunk Texting
• Ustream / Qik Release New Mobile Apps
• World Weekly News Now Has An iPhone App…iPhone App Development Has Now Definitively Jumped The Shark…
• Find Starbucks App Not by Starbucks???
• Multitasking Parents And Mobile Millennials Are The Most Active Mobile Internet Users…Thank You Captain Obvious!
• 93% Of iPhone Apps Are Downloaded OTA (Over The Air) – This Means Wi-Fi and 3GS…Not The Turtle-like Edge Service.
• Virtual Zippo Lighter iPhone App Surpasses 5M Downloads….At Least I’s Free

What’s New In Mobile Marketing – 07/15/09

• Qik Launches Push API, Mobile-To-Mobile Video Streaming
• Sports Illustrated Swimsuit Issues runs 2D Bar Code MMS Campaign
• 7 iPhone Apps that can save lives
• One out of every seven minutes of media consumption today takes place via mobile
• $2 or less is prime price point for iPhone Game
• MillerCoors courts Chicago sports fans with Mobile Marketing
• Seeking fame in Apple’s sea of iPhone Apps – 65,000 apps now…
• Top 10 Mobile Phone Websites - June 2009

What’s New In Mobile Marketing – 7/01/09

• Obama gets interrupted by a journalists ‘quacking duck’ ringtone
• Heineken’s new iPhone app join’s the 50,000 others already available in the App Store
• SMS and retail packaging is becoming popular with brands.  Frito-Lay is the latest to go mobile
• Qik and Brightcove strike a deal bringing more exposure to mobile, real-time video
• iPhone 3.0 Software works great on the new iPhone 3G S….not so great if you upgrade your existing handset and OS
• Are Mobile Apps right for your brand?  You can always just optimize your site for mobile too
• Census Workers have a pretty good gadget to work with out in the field
• Hawaii church becomes first to stream live video to iPhone

Why Qik and Ustream Are Already The New “Twitters” Of The Real-Time Web

The main appeal of Twitter is that many people use it for a variety of different things.  But one area I don’t quite get is why you would ‘tweet’ a video on a platform off Twitter that requires you to spend time not only uploading but converting it as well? At least to me, the appeal of Twitter has always been short, quick text based information and the availability of real-time search (of that info).

In this recent mad dash to have a Twitter video platform, companies like 12 Seconds, Twitvid.io, and even YouTube, are trying to create a service similar to TwitPic where you can upload your videos for your Twitter followers to view.  Once uploaded, your followers would be notified that the video is ready for viewing.  But that’s the problem – Twitter’s success is based on real-time information and conversation.  So the same should hold true for Video in order for it to provide the same impact of a real-time conversation and flow.  Does a few minutes really matter if someone’s not watching video in real-time.  Well yes. Think of watching a sporting event as it happens or being told 10 minutes later what happened during the sporting event.  What has a greater impact?

Then you have practical internet and consumer bandwidth limitations to deal with.  Video is a much larger sized upload than a picture.  So even with YouTube’s recent announcement that they’re joining ‘the stream’, they’re still not offering information in a real-time capacity for users.  They’re only sending out a ‘tweet’ about your video after it’s been uploaded AND converted in their system.  And if you’ve done this before you know it’s not an immediate process.

Though we’re still in the infancy of the real-time web and information ‘stream’, everything is evolving at a breakneck pace.  You can see some of this evolution by tracking some of the live streaming sites or people that are already ‘lifecasting’.  For example, Qik and Ustream already have Twitter integrated into their platforms so that the second you start broadcasting live, real-time video, a tweet goes out to your followers with a link so they can watch your broadcast in real-time.  Not only is your audience notified in real-time and can join your broadcast as it happens, but they can also interact with you while your broadcasting.  (We recently used Qik on the iPhone to experiment with live interactive mobile broadcasts at E3 and blogged about it here.) Contrast this with YouTube’s method of tweeting out an uploaded video and it almost makes the online video market leader look even more behind the times than they already are.

Further emphasizing how important video will be to the web is a recent forecast from Cisco that by 2013, 90% of all internet traffic will be video.  With recent announcements of video on the iPhone 3G S and Qik’s addition to Nokia’s handsets, mobile real-time video is also going to contribute to the real-time  and ‘in the moment’  nature of how video is both viewed and shared.  Shooting your video, uploading, waiting for it to convert and then finally letting someone view it is not going to be optimal for this real-time revolution.

The question isn’t whether the real-time revolution will continue to evolve (like it has) to feed people’s increasingly insatiable need for instantaneous information.  Rather the question will revolve around who, from the current stable of real-time streaming video communities, is poised run the next leg of the real-time race.  Currently, Qik and Ustream are neck in neck in that race with no indication that either is about to let up.

iPhone 3G S….The S Better Stand For Streaming…

Rumors are starting to surface that AT&T is still planning to cripple video streaming on the upcoming iPhone 3G S. It’s sad enough that iPhone users are still without MMS (has anyone with an iPhone even bothered to go to viewmymessage.com to view an MMS??) so why can’t AT&T get their act together to at least let iPhone users in on the mobile video revolution.  This article from Techcrunch has most of the details and it’s actually quite sad that this is even becoming a rumor.  Qik and Ustream are set to be the Prime Time mobile real-time video players with both also offering web to mobile interactivity.  It’s no secret that we’re huge fans of mobile interactive video here as most people in our office have Qik on their iPhones and have been using it quite a bit.

What’s depressing is how far behind the U.S. mobile market is relative to both the European and Asian mobile markets.  As long as iPhone is tied exclusively to AT&T there’s not going to be much motivation for AT&T to get their act together.  And that means most of us that are big proponents of mobile marketing and the mobile internet, are going to continue to be stuck in the mobile Dark Ages.

Thanks AT&T…