We Are Organized Chaos

Visualize The Smartphone App Hype

Smartphone apps – particularly for Android and iPhone – are the darlings of agency and marketer’s interactive marketing initiatives.  I won’t go into a long list of why developing only for the Android and iPhone platforms is limiting the reach of your mobile initiative and will just let the graphic below speak for itself. By eyeballing the graphic, Android and iPhone subscribers equate to about 30 million U.S. mobile users. That’s leaving behind 262.8 million U.S. mobile users (approx. 90%) who won’t be able to view your shiny new smartphone app…via Engadget.

What’s New in Mobile Marketing – 07/07/10

• Dissect Virtual Frogs Every Day of the Week, Not Just When Mr. Haycroft Tells You (iPad App)
• Distimo: 57% Of Android Apps Are Free Vs. 28% Of iPhone Apps
• Everything You Need To Know About The Fragmented Mobile Developer Ecosystem
• The Future of Location Services: Recommendation
• Real-Time Image Tracking & Recognition Comes to the iPhone
• Best Buy’s Mobile Marketing Can Dish it Out, But Can’t Take it
• Will Mobile Web Apps Eventually Replace Native Apps?
• MIT Researchers Developing Smartphone App for 2-Minute Eye Exams
• Chase Bank Customers Can Deposit Checks Using an iPhone App
• Will Qualcomm’s Augmented Reality Play Augment Its Business?
• Survey: iPad Owners Adore, Love, Lust After Their iGizmo, But Not the App Store
• No commercial reason to build Android or BlackBerry apps: panelist
• iOS and Android Continue to Battle for Supremacy [STATS]
• Mobile advertisers turning to interactive ads, says report
• 3D maps: you’ll be able to walk around in them like in a virtual world
• More Consumers Wanting Mobile Commerce Experience from In-Store
• AdMob Data Illustrates Why Feature Phones Aren’t a Strategy for the Future
• Half of mobile data consumed by 6 percent of customers

What’s New in Mobile Marketing – 05/26/10

• WeReward’s iPhone App Lets You Earn Cash For Check-Ins
• How To Plan a Targeted Mobile Marketing Campaign
• Carl’s Jr. Franchise Sees 39% Redemption Rate from Mobile Rewards Program
• News Panel: The Only Thing That Can Stop The iPad Is Apple (And they’re doing a pretty good job of that already…)
• What is Driving the Mobile Content Boom in the US?
• Is Location-Based Social Networking Practical in Spread-Out Los Angeles?
• Entelligence: Is Android Fragmented or is This the New Rate of Innovation?
• Android Gets Facebook Graph API Before the iPhone
• The ROI of iAds – A Lot of Unanswered Questions
• How to Roadmap Your Mobile Web Development
• Getting Shoppers into Stores with Mobile Apps
• Simplify Foursquare Checkins with Barcode Scanning Android App
• WebKit Is Great, But Isn’t the Great Unifier
• Market for Location-Based Services is Heating Up for Startups
• 7% of U.S. Consumers “Very Likely” to Buy an iPad
• Why iAds Will Fail
• Coca-Cola’s vitaminwater turns to SMS for branding
• iPad Mania’s Winners and Losers
• SMS is key to a well-rounded app strategy
• Never Charge for a Mobile App (and Other Freemium Lessons From VCs)
• Google Throws a Wrench Into the Native vs. Mobile Web App Debate
• Android and iPhone OS Pave the Way for Huge Smartphone Growth [STATS]
• Live adult video chat paying off for Cherrysauce

What’s New in Mobile Marketing – 05/12/10

• Study: 82% Of Brands Plan To Boost Mobile Budgets Over Next 12 Months
• Android Now Outselling iPhone
• Video is Killer App For Mobile Advertising
• Why the Fashion Industry Loves Foursquare
• Females Consume Significantly More Mobile Content Than Males
• AT&T Has iPhone Exclusivity Until 2012 (KHHHHAAAAAAAAAAANNNNNNNNNN!)
• Texting to House the Homeless
• Ferris Bueller’s Day Off Being Played Out Live On Twitter And Foursquare. Awesome.
• Why Brands Must Have a 360-Degree Mobile Web Strategy
• HBO Taps SMS to Build Database During Mayweather-Marquez Fight
• New Generation Of Location Games Catches On
• Think Everyone Has a Smartphone? Think Again [STATS]
• Can Mobile Phones Kill CDs At Concerts?
• Facebook to Add Location Features “as Early as This Month,” McDonald’s to Be First Partner
• Tagwhat Leaves Read-Only Augmented Reality Browsers Behind
• Cell Phone Usage Stats Are In, Apple & HTC Aren’t Even In Top 5
• Report: Mobile App Downloads To Peak In 2013, After That It’s All About The Mobile Web
• iPad: The Device of the Rich? [STATS]
• Live Video Access for iPhone OS 4.0 Has AR Developers Excited
• What a Girl Wants: More Mobile Shopping, Survey Says [STATS]
• HD Video Recording: The Next iPhone’s Killer Feature?
• Apple’s iAd Goes ViP, Leaving Google Behind the Velvet Ropes
• Google Goggles Now Translates Text in Photos
• Tagwhat Debuts Social Augmented Reality Experience, Allows Users To “Tag” The Physical World
• Attack Of The iPhone-Controlled Drones [Video]
• Global Carriers Unite for a Share of the Mobile App Economy
• Chipotle ordering app approaches 750K downloads in App Store
• Survey Says: Most Teens Don’t Have A Data Plan, Almost All Send Texts
• AppMatchMaker Pairs Clients With Mobile App Developers

What’s New in Mobile Marketing – 03/31/10

• Foursquare’s Growth Not Slowing Down: 725,000 Users, 22 Million Checkins
• The iPad Needs The Web, but the Web Does Not Need the iPad
• With More Flash, Is Google About To Cut Off The HTML 5 Nose To Spite Apple’s Face?
• NPD: 51% Of Buyers Would Rather Have Netbook Over iPad
• Case Study: The Benefits And Pitfalls Of QR Codes
• Gowalla + Foursquare + Brightkite + Yelp + Google Maps = Checkin Mania
• Study: Mobile Web More Popular Than Reading
• 4 Reasons Why Marketers Scrambled to Get Their Apps on the iPad’s Launch
• Study: 80% Of SMS & MMS Users Report Dropped Texts
• How The iPhone Could End Up In Second Place
• No Flash On The iPad? No Problem. Brightcove Turns Videos Into HTML5
• Who Will Buy the iPad? [STATS]
• Yahoo’s Sketch-A-Search App for iPhone [VIDEO]
• Smartphones Projected to Overtake Feature Phones Next Year
• Apple’s iAd Could Bite a Chunk Out of Google’s Mobile Ad Business
• Augmented Reality Helps Consumers Find Local Shops
• Will The iPad Score App Store Gold Or Be A Developer Bust
• CTIA 2010 in Review: Top Trends in Mobile
• Some iPhone Video Apps Won’t Be Approved Unless They Can Adapt To AT&T’s Lousy Network
• Who Owns Mobile Strategy?
• In the App Economy, Does the Mobile Browser Matter?
• RingBack Tones – MMA Whitepaper
• AdMob: 70% Of iPhone Developers Switching To Android
• Mobile Milestone: Data Surpasses Voice Traffic
• How The Discovery Channel Makes Mobile Apps Pay
• Android Tablet Prototypes Support Flash [VIDEO]