Posts Tagged ‘Social Media’matt - Friday, May 8th, 2009
Marriott Valuing A Facebook Fan At The Cost Of A Prada Phone?435 total fans (as of this post) and that’s an additional 80 fans since yesterday. Everybody’s still trying to figure out the value of a Facebook Fan but at least there’s an A for effort here. Not sure a $250 Prada Phone is going to entice many people into joining, but we’ll see…
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gianni - Thursday, May 7th, 2009
Beta Spotlights – Humble VoiceSo it’s Thursday and that means Beta Spotlights for the week. If you like all things art, such as photography, design, music, film and writing, then Humble Voice is for you!
“Humble Voice is geared toward you—made by artists for artists. I’ve run across this site here and there and never actually took the time to see how powerful the content can really be. After taking some time out of my day and spending a couple hours on it, I would say that Humble Voice is an eclectic collection of art that needs to be seen & heard. The quality and diversity of work posted to the site is like I’ve never seen. Up and coming artists, photographers, musicians, and film makers will leave you in awe…
Key Features:
Enjoy… matt - Tuesday, May 5th, 2009
Joe Jaffe And Steve Rubel Are Wrong – The Website Is Not Dead…Just Evolving
I have the deepest respect and admiration for 2 people in our industry – Joe Jaffe and Steve Rubel. Both have helped advance interactive as a medium and are forward thinking, intelligent voices in the overall community. However, I also have a problem with both of their recent assumptions that the website is in fact dead. Both Joe and Steve each blogged about this issue recently so I felt compelled to offer a retort – or as Joe would say “a counterpoint to advance the conversation.” Let’s start with Joe. He recently had a blog entry titled “The Death Of The Website” on Jaffe Juice (a favorite blog of mine) where he made the case that the website is in fact dead and that ‘hubs’ are the new website. The website is not dead – it is evolving. What are dead are the Flash based brand sites that are buried in excessive Flash animation, have “Skip Intro” buttons on their home page and don’t allow easy to find content that can be embedded elsewhere (via RSS or other means.) Basically anything most SODA members create. These are dying off as community becomes a bigger part of any website initiative. So in this sense I agree with Joe’s notion that: “Hubs need to be open and fluid. They need to be infused with “sociability” — teeming with life, alive with conversation. They are decidedly non-linear and diverse by nature, and they need to be loaded with content, information and features. You shouldn’t measure success or activity within these hubs using only traditional or familiar measures or metrics — visits (unique or otherwise), clicks or time spent. Supplement these metrics with new social metrics like level of conversation, sentiment, consumer-to-consumer distribution and shareability.” However, I still have problems overall with his assumption that the website is dead. Here’s why: 1. A hub is still a website 2. Quite a few brand websites have been doing ‘sociability’ for awhile – they’re called community initiatives and are based on platforms companies like Lithium and Jive provide – blogs, forums, etc. These have been around for awhile so is it a matter of the brand not successfully engaging the consumer in conversation or is the consumer really not that interested in having a conversation with the brand? In most cases, I would argue it’s the latter. What is changing is the nature of open vs. gated communities and how they function on the future web. I’ll leave this one for @jack2point0 to comment on… 3. This notion social media marketers keep selling on using level of conversation as a performance metric. Maybe it’s just me but this falls under the ‘all talk no action’ umbrella. Is it great if people are talking about your brand? In most cases yes, in Dominos case no. 4. The most obvious. People want information and they want to be able to find it fast. If I’m looking for the latest info on say McDonald’s – I’m not going to Twitter to find it, I’m not going to Facebook to find it and I’m not going to even Wikipedia to find it. I’m going to McDonald’s to find it. McDonald’s Website. A place specifically setup to communicate everything McDonald’s related to me. Should this website / hub have conversation flowing throughout? It could but the consumer is there for a specific reason so the website needs to exist to provide clear and precise info on their brand for the consumer from a trusted resource. I’m not arguing that this content also needs to be accessible elsewhere for the consumer, but I completely disagree that the website is dead and has no value anymore. Interactive Marketing has evolved (especially over the last 9 months) and websites have been evolving with it. As for Steve, his recent blog entry, “The End of the Destination Site Era” on Micropersuasion (one of my favorite blogs) had the following information: “In March the average American visited a mere 111 domains and 2,500 web pages, according to Nielsen Online. What’s worse, our attention across these pages is highly fragmented. The average time spent per page is a mere 56 seconds. Portals and search engines dominate, capturing approximately 12 of the 75 hours spent online in March. However, people-powered sites like Wikipedia, Facebook and YouTube are not far behind, snagging nearly 4.5 hours of our monthly attention. In the post-destination web era the secret to breaking through won’t be advertising. A new study from ARAnet in conjunction with Opinion Research Corporation confirms what PR execs have known for years – we are far more likely to take action when reading online articles that include brand information (51%) compared to search engine advertising (39%) or banner ads (25%).” While I definitely agree that display advertising is on the way out (I’ve never been a fan of banner ads), Steve is eluding to the fact that people aren’t going to a destination site for information. And again I disagree. As the study mentions above, when people are taking action after reading online articles with brand information, are they going to visit a blog to find out further information? No. Facebook? Probably not. Either they’re going to search for the brand via Google or they’re going to go directly to the brand’s website. So in this instance, I also do not think the “Destination Website Era” is dead, it too has evolved. By default, brands should have every base covered and that includes having their brand website with information that is accessible elsewhere (i.e. RSS), a Facebook Public Profile Page, and so on. There’s no denying the fact that the web is evolving at a lightning quick pace. However, the notion that a destination site or website is dead, is not correct. Content definitely needs to be accessible in different forms for the consumer to ingest whenever, however, and wherever they want. But, this is not a future one-way street. That same content needs to be accessible where a consumer will look for it first – on a brand’s own website. Zugara - Friday, May 1st, 2009
What’s New In Interactive – 5/1/09What’s New In Interactive is a round-up of interesting links we pass around to each other. Here’s the latest list of links that caught our eye…
gianni - Thursday, April 30th, 2009
Beta Spotlights – Indaba MusicStarting every Thursday, I’ll be posting up and coming Beta sites that seem interesting, cool, and innovative in their own ways. To kick it off, I want to introduce everyone to INDABA MUSIC.
“Indaba Music is an international community of musicians, music professionals, and fans exploring the creative possibilities of making music with people in different places.” Being a music lover like myself as well as a fellow musician, I was intrigued in what Indaba Music had to offer. Indaba Music brings musicians from all over the world together to create musical art with no limits. I understand that creating music with others in a room is an experience like no other, however, this takes music creation to another level by using key social media elements the web has to offer. Not only does it allow users to share their music, but a user can save their musical sessions online for other artists (who are part of the community) to view and edit. I think that is amazing…
Key Features:
Enjoy… jack - Wednesday, April 29th, 2009
If Social Media Had An InfomercialYou’ll be saying “WOW” every time you use social media! It chops, it dices, it’s also a deep fryer that fits conveniently under your bed! Order now, and she’ll also throw in your very own widget and or viral video! Absolutely FREE! Normally a $19.99 value! On a serious note, does this woman take a breath? Zugara - Wednesday, April 29th, 2009
What’s New In Interactive – 4/29/09What’s New In Interactive is a round-up of interesting links we pass around to each other. Here’s the latest list of links that caught our eye…
matt - Wednesday, April 29th, 2009
Real Life Twitter – Classic!Via Collegehumor… Watch Real Life Twitter on CollegeHumor
matt - Sunday, April 26th, 2009
Terminator Game Launched On TwitterI believe this might be a first for a major brand – Sony has launched a Twitter based game for the upcoming film, Terminator Salvation.
I’m definitely not as “Twitter-savy” as some people in our office, so I did find some of the instructions on the Resistance 2018 website a tad daunting at first. This game is just getting started so as I get involved with the game, I’ll send out new blog posts. As a fan of the Terminator franchise, I’m definitely intrigued to see how this Twitter ARG turns out. At the very least, it seems to have a lot more depth than most of the other Twitter games you can play. Zugara - Sunday, April 26th, 2009
What’s New In Interactive – 4/26/09What’s New In Interactive is our weekly round-up of links we pass around to each other. Here’s the latest list of links that caught our eye…
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