We Are Organized Chaos

These 2 Videos Are Why I Love Online Video Innovation…

Doritos Salsa Vimeo Takeover – video embedded below, but you need to view the experience here to get the full effect…

Ok Go’s This Too Shall Pass song set to a Rube Goldberg Machine that’s reminiscent of the Honda Cog video – but on steroids…NewTeeVee has more info here

What’s New in Interactive Video – 1/5/2010

• Vimeo Offers 1080p High-Def Video, Mobile Options for Paying Users
• gWallet Sees Deeper Consumer Engagement With Branded Video Campaigns
• 31 Billion Web Videos Served In November
• Nexus One Offers Seamless YouTube Experience
• Skype Wants To Make Your TV More Social
• Discovery And ESPN Hop On The 3D TV Bandwagon
• State Of The Vlogosphere: 70% Of Video Blogs Hosted On Five Sharing Sites
• Make Video Encoding Easy And Affordable With Encoding.com
• Can Online Video Solve Social TV Issues?
• Search, Monetize and Fact Check YouTube Transcripts With Speakertext
• The Pent-up Demand For Social TV
• 3-D Display Revenues Expected To Hit $22 Billion By 2018 – How soon until this 3-D phenomenon migrates to the Web?
• Synchtube: A Model For Webclip Social Networking On Future TV Shows?
• Could Avatar Jumpstart The Home 3-D Market?
• YouTube’s Top 10 Launches Of 2009
• Hulu’s Success Stats: 43 Million Users, 924 Million Streams, 14,000 Hours Of TV
• YouTube’s Quest To Suggest More
• Is YouTube About To Jump Into Online Gaming

What’s New in Mobile Marketing – 11/11/09

• Google Buys AdMob in Bid to Boost Mobile Ads
• Tips for making your mobile app a success
• Bump Goes Cross-Platform With New Android App; Upgrades iPhone Version Too
• Sparkz iPhone dock projector: Expensive and small
• Vimeo begins to play nice with iPhone, Android devices
• Cough into your cell phone, not your sleeve
• First worm to infect iPhone is on the loose
• Top-Grossing iPhone Apps: Doom, Red Alert Challenge Rock Band
• Android 2.0 Introduces Improvements for Mobile Video

What’s New in Interactive Video – 10/13/09

• Magma Finds Videos Before They Erupt Online
• The Underutilized Power Of The Video Demo To Explain What The Hell You Actually Do
• Vimeo To Get Larger Videos And Advanced Stats
• Livestream Redesign Player To Be More Twitter And Facebook Friendly
• YouTube Now Serves 1 Billion Videos A Day
• Mashable Guide To Video Blogging
• Spammers Newest Tactic: YouTube Video Spam
• YouTube Holding Webinars For Basic Video Production Techniques. Film School 2.0?

YouTube Holding Webinars For Basic Video Production Techniques. Film School 2.0?

From The YouTube Blog comes news that YouTube is now partnering with Videomaker magazine to offer Webinar’s on basic video production techniques.  YouTube is asking people to vote on the track that is most appealing to them to determine the first Webinar:

• Shopping for a camcorder: Learn what to look for before buying one
• Button basics: Master the most important buttons on the camcorder and how each of them works
• Light and filter it right: Creative tips on lights and filters that will improve the look of your videos
• Microphone techniques: Get the best sound from your mic with the least amount of hassle
• The art of composition: Simple composition rules to set your video apart from ordinary videos
• Smooth moves: Handheld camera techniques

These are very basic video production techniques but it will be interesting to see how far YouTube goes with this.  They are already the #1 destination for aspiring filmmakers looking for mass distribution and have cultivated and grown their “YouTube All-Stars” base who create original content that amasses large numbers of subscribers and traffic.  By holding these Webinars, YouTube is positioning itself to capture original content creators before they develop an affinity for competing sites such as Vimeo and Metacafe.

Will YouTube ever replace Film School? No.  But from a filmmaking perspective, YouTube is quickly becoming a version of Film and Video 2.0 where the future of online film and video techniques can be found:

• Development of interactive storylines through annotated Choose Your Own Adventure Videos
• Collaboration with other cast and crew once YouTube moves to interactive real-time video (ala Ustream)
• Distribution through the YouTube platform and embeds
• Advertising & Promotion through Adsense on Videos and now on Adsense sites outside of YouTube
• Revenue through Adsense and, if you’re lucky, Motion Picture Film Deals. Yes, Fred someone got one..

These are amazing digital tools for any aspiring filmmaker to have and should help usher in a new wave of “Online Educated Interactive Filmmakers” from the Gen Y / Gen Z demographic set that grow up using them.

The Stand By Me Video – Bringing People Closer Together One Note At A Time

If the Where The Hell Is Matt video and YouTube Symphony mated you would have the Stand By Me Video.   The video features a mix of different artists from various countries contributing to a rendition of “Stand By Me”.  There are times when it feels like the Internet brings the entire world closer together and this video is one of those times. Enjoy…

“Stand by Me” performed by musicians around the world from SKAT on Vimeo.

Honda Insight Campaign Takes Page-Takeover To Another Level With Vimeo

Check out the “Honda Insight – Let It Shine” campaign on Vimeo.  (You MUST click on this link to experience it in its entirety!) It is an awesome experience created by Wieden + Kennedy Amsterdam.  Does everyone remember the Nintendo Wario Land – Shake It! Campaign on YouTube?   Seems like agencies are getting more and more creative in this space…and I like it!  Page takeovers are a smart thing to implement when you really want to limit the user dropout rate from your video/commercial.

If you’re as curious about this campaign as I am (are all of those real headlights?), check out the making of video:

Honda Insight – The Making of “Let it Shine” from Honda on Vimeo.

HuluTube

YouTube has now decided that in order to survive, they’re going to need to offer premium content like Hulu. This isn’t a surprise considering that YouTube has struggled to monetize videos on their site, but what is surprising is the manner in which YouTube is changing their fundamental design – by featuring more premium, commercial content. UGC content, which is the backbone of YouTube, is now relegated to a secondary role on the site. Sure 99.5% of the community videos on YouTube are barely watchable crap but it’s OUR barely watchable crap. How will the new HuluTube community respond? Most likely, they’ll move on to another platform or community where they feel their voice can be heard and aren’t reduced to second fiddle.

So what other video networks might this ostracized flock migrate to? My guess is there will be an uptick in members on some of the other UGC based online video sites like Veoh and Vimeo. However, I think the real winners out there will be the interactive online video sites like Justin.TV and Ustream. Ustream is already one of the top 5 most visited online video sites globally after YouTube and its recent announcement of its iPhone app has it poised to be the next gen heir to HuluTube’s crown.

IMO, the same shift and explosive growth we saw with real time interaction like Twitter is a similar shift that’s already occurring with interactive real-time video like Ustream.