We Are Organized Chaos

What’s New in Mobile Marketing – 10/28/09

• Mobile Web Usage Keeps Growing, And Growing, And Growing…
• App Store Gets 100,000 Approved Apps. I hope brands realize that they’re cool ‘branded app’ has little chance of reaching consumers unless there’s a significant media/pr push behind it or controversy.
• SMART (Scorecard For Mobile Advertising Reach And Targeting) Update On US Mobile Market
• With Maps Navigation, Google Fires Another Shot At Carriers
• The iPhone’s Cool, But Android 2.0′s Convenience May Blow It Away
• Today Is Droid Day
• New NBA Game Time Monetizes Mobile Marketing
• iPhone Key In Mom’s Shopping Decisions
• iPhone “App-vertising:” A Niche Within A Niche. “iPhone has created a kind of irrationial hysteria among brand marketers…” <— Understatement of the year….
• Android App Tidal Wave Coming
• Real-Time Activity Streams Come To Loopt Mix For iPhone
• Droid Review – “You’re Gonna Love It”
• Android Users More Likely To Buy Apps Than iPhone Users
• VW Launches New Car Through iPhone Game
• Gen Y Choose Texting, Email Over SocNets

Interesting Online Media Ad from VW

Via Bannerblog, this is a pretty interesting and creative online ad tying the technology behind the ad to an automotive feature.  Too often we see ads being too technically creative for absolutely no reason other than to show off, but this is a great technical execution that makes sense.

The ad allows the viewer to navigate to previously visited pages which ties into the ‘rear view camera’ technology of the VW.

Click the image above or click here to view the ad.