Why iPhone 4′s “Facetime” Video Chat Will Fail…

Walt Mossberg’s iPhone 4 Review is up (embedded below) and it confirms what many people thought – iPhone 4 seems to be a great device but video chat is destined to fail given Apple’s recent moves in the marketplace. You can get a full rundown of iPhone OS 4 features here.
- For starters, in order to use Video Chat on iPhone 4 you need to have someone else with the exact same device. Not 3GS, not 3G. Only iPhone 4 people can video chat with other iPhone 4 people.
- You need Wi-Fi to run “Facetime”. This will rule out people video chatting on the go. In a fixed location most people would have a laptop with a webcam so why use a mobile device in this instance? You would need to hold it the entire time and the iPhone isn’t the easiest device to prop up for stationary chat.
- No cross platform compatibility. In the review, Mossberg claims Apple is “going to open video chat software to other companies”. Bull. Shit.
Apple’s recent moves in the marketplace against Adobe and other companies shows that it definitely is not keen to play nice in the sandbox with others. In fact, I would not be surprised if Apple blocks other video chat software from running on iPhone 4 as to not compete with “Facetime”. The only way video chat will become big on mobile like it has on the PC is if there’s cross platform compatibility or unifying software (like Skype) that works across all systems and in this case handsets and mobile OS’es. This is frustrating for the consumer and it’s starting to feel like the 90′s again where Apple decisions nearly sunk the company. Replace Microsoft with Google and it’s the same scenario all over again.
On a final note, I’m starting to get the sense that Apple’s “Go at it alone” strategy is ultimately going to sink it since video chat won’t be exclusive to mobile devices and will need to be compatible across a connected TV in the living room, the PC and mobile. Skype is already making great strides here from software being available on all formats. There’s no denying Apple has clout in the mobile sector but do they really have the political capital elsewhere? I for one definitely think they do not. Would love to hear your comments or hit me up on twitter @kobrakai.
Disclaimer: I have an iPhone and I love it. It’s the best mobile device I’ve ever used. But, like others, I’m getting tired of the restrictions on my device and the device’s inability to play nice with others.