Facebook Goes To The Red Carpet With Live Video For American Music Awards – Noticing a trend yet with Live Video broadcasts with integrated real-time commenting (i.e. Social TV)?
Via an earlier Techcrunch article, Shakira just livestreamed her latest music video via Ustream and Facebook. This is another major artist helping to validate both Social TV and the livestream format. I’m sure U2′s recent live concert on YouTube made this decision easier (10 million streams might do that), but 2009 is definitely shaping up to be the year the masses started embracing Social TV – at least online. What will be interesting is to see how Traditional Media tries to screw this up…
Mental_floss Blog has a good round-up of some recent winners of Branded YouTube Contests here. Overall, it’s interesting to see quality work that can rise to the top for these types of contests. We’ve posted in the past some of the keys to having a successful Brand Contest on YouTube – #1 of which is and always will be prizing (as related to the effort involved). With the recent onslaught of Crowdsourcing in the Advertising and Marketing worlds, it will be important to remember this little detail.
On another note, though this post is about the winning videos for Branded YouTube Contests, I did want to throw in that approximately 75-80% of the entries we’ve received in the past for video contests are pure crap. There’s a reason why Amateur Video is called Amateur. With that said though, it’s always refreshing to come across a few diamonds among the dung when reviewing all the videos. I posted 2 of the winning videos below from a Casio Exilim Branded YouTube Contest we did a few years back and these are typical of the ‘diamonds’ you’ll fine with these UGC contests…
Fee vs. Free Online Video. (Emarketer) The eMarketer report “Marketing to the Online Video Audience” highlighted this split among online video viewers. Most would prefer to watch video for free, but a significant minority is willing to pay in order to avoid at least some advertising. That suggests a hybrid model of reduced advertising along with smaller fees-similar to cable TV.
The Drunkest Guy Ever Video has only been up on YouTube for a week and already has over 2 million views. More important though are the number of Drunkest Guy Ever Remix Videos that already popping up on the web. Celebrity Odor has a list of them here.
Remixes should be the new gauge of how to define if an online video is viral or not since the number of video views can be too easily manipulated online…plus remixes are more fun to watch
We Are Organized Chaos (WAOC) is Zugara’s (www.zugara.com) interactive marketing and advertising blog where we’ll be featuring some great projects and discussing upcoming trends in the digital world. Work — good and bad — will be critiqued. Hope you’ll enjoy reading our insights and thoughts on interactive.