As we hope you know, we try not to use this blog solely as a vehicle to promote our work. In our thinking, that typically makes for a pretty boring blog. Our content has always focused on our passion, emerging media and technology. And that will never change. That said we know that a fair number of you “follow us” because of our work with Augmented Reality, so we recently made the decision to create a blog post when we launch relevant Augmented Reality executions.
Based on that last paragraph, I bet that you can guess what happened today. Yup, we launched a new execution. It’s an Augmented Reality Soccer Game that is currently running within a banner ad (in a rotation, which means you may need to click around to find it) at the top (size: 728×90) of ESPN.com. Working as a team with BBDO and Zoic Studios we concepted and created a game for AT&T that uses our proprietary motion capture technology (ZugMO) to allow people with a webcam to “head in” corner kicks. Do you have what it takes to get all 5 headers past the goalie? Check it out and please let us know your thoughts (oh, and please don’t be afraid to spread the word either ). If you’re pressed for time though, here’s a video (and below that a few screenshots) to showcase the gameplay:
UPDATE: EyeWonder is hosting a version of the ad here, so you no longer need to go hunting around on ESPN.com for it.
SCREENSHOT 1: Heading The Corner Kick
SCREENSHOT 2: GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOAL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!